Built to your own standard.
#1
Built to your own standard.
"If you are not a customer, a stakeholder or someone with significant leverage in spreading the word, we will ignore you. And we should. When you walk up to an artist and tell her you don't like her painting style, you should probably be ignored. If you've never purchased expensive original art, don't own a gallery and don't write an influential column in ArtNews, then by all means, you must be ignored.
If we're going to do great work, it means that some people aren't going to like it. And if the people who don't like it don't have an impact on what happens to the work after it's complete, the only recourse of someone doing great work is to ignore their opinion.
People with a history of bad judgment, people who are quick to jump to conclusions or who have limited experience in the market--these people are entitled to opinions, but it's not clear that the creator of the work needs to hear them. They've disqualified themselves because the method they use for forming opinions about how the market will respond is suspect. The scientific method works, and if you're willing to suspend it at will and just go with your angry gut, we don't need to hear from you.
If these two standards sound like precisely the opposite of what gets you on talk radio or active in anonymous chat rooms, you're right. " -Seth Godin
If we're going to do great work, it means that some people aren't going to like it. And if the people who don't like it don't have an impact on what happens to the work after it's complete, the only recourse of someone doing great work is to ignore their opinion.
People with a history of bad judgment, people who are quick to jump to conclusions or who have limited experience in the market--these people are entitled to opinions, but it's not clear that the creator of the work needs to hear them. They've disqualified themselves because the method they use for forming opinions about how the market will respond is suspect. The scientific method works, and if you're willing to suspend it at will and just go with your angry gut, we don't need to hear from you.
If these two standards sound like precisely the opposite of what gets you on talk radio or active in anonymous chat rooms, you're right. " -Seth Godin
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