Unbelievable Honda commerical!!!

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12-04-2003 | 05:57 AM

SonTon2003

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Joined: Sep 2003

Posts: 162

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From: Cincinnati

Unbelievable Honda commerical!!!

http://myweb.cableone.net/gryphon/honda.html

The film took 606 takes. On the first 605 takes, something, Usually very
minor, didn't work. They would then have to set the whole thing up again.

The crew spent weeks shooting night and day. The film cost $6million and
took three months to complete including a full engineering the sequence.

In addition, it's two minutes long so every time Honda airs the Film on
British television, they're shelling out enough dough to keep any one of
us in clover for a lifetime. However, it is fast becoming the most
downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free" viewings (Honda isn't paying a dime
to have you watch this commercial!).

When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation -- including the costs. There are 6
hand-made accords in the world. To the horror of Honda engineers,the
filmmakers disassembled two of them to make the film.

Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) are parts from those two cars. The voiceover is
Garrison Keillor.When the ad was shown to Honda executives, they liked it
and commented on how amazing computer graphics have gotten. They fell
off their chairs when they found out it was for real. Oh, and about those
funky windshield wipers...On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial. Watch and
see."

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12-04-2003 | 06:00 AM

ExpensiveHobby

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Joined: Nov 2003

Posts: 36

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From: Royal Oak

Yeah, that is one sweet commercial. I've had a copy of it for awhile and shown a ton of people. Nobody believes it was real at first.

Pretty amazing.

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