MBA Study of Sports Cars
03-23-2007, 06:47 AM
#23
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I deliberated about 'lumping' the S2000 with other Honda's but it is the one true Honda sports car left at the moment. I certainly meant no insult to your cars. A friend of mine has one and I think they're great. Just a shame they may stop making them.
As for a biase in the study. There is but only a few questions. This study is being paid for and done by me and me alone, with guidance from one of the professors at Pitt. No manufacturer has dictated the questions here of that you can be sure! Some of the results could be used to reassess whether certain strageties could be changed / stopped which may not be what a certain organization wants to hear.
The more responses I get from a broad spectrum of people the better the quality of results. A great deal of the questions are market specific and with the filtering techniques I have available, I really think I have some great data on the sports car industry.
As for a biase in the study. There is but only a few questions. This study is being paid for and done by me and me alone, with guidance from one of the professors at Pitt. No manufacturer has dictated the questions here of that you can be sure! Some of the results could be used to reassess whether certain strageties could be changed / stopped which may not be what a certain organization wants to hear.
The more responses I get from a broad spectrum of people the better the quality of results. A great deal of the questions are market specific and with the filtering techniques I have available, I really think I have some great data on the sports car industry.
03-23-2007, 08:37 AM
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Originally Posted by clutchcargo' date='Mar 23 2007, 05:57 AM
Done
That was fun but too much focus on the finance stuff.
Where was your gender question or do women not buy Lotus?
Another area to look at is the warrantee/maintenance included area.
With cars that have low percieved quality and high maintenance, adding a strong warrantee and service included features are very useful.
That was fun but too much focus on the finance stuff.
Where was your gender question or do women not buy Lotus?
Another area to look at is the warrantee/maintenance included area.
With cars that have low percieved quality and high maintenance, adding a strong warrantee and service included features are very useful.
03-23-2007, 08:42 AM
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Originally Posted by Nexus_One' date='Mar 23 2007, 09:39 AM
A very Lotus focused survey, finished.
Finished
