I doubt that sales of the Lf-A would amount to enough of a percentage of sales to make much of a dent in market share, if Toyota cares about total market share of their cars. I really don't think the LF-A or the "NSX" is about number of sales. It's about image, marketing, buzz, and good old competition to some small degree.

Lots of good responses in this thread. Thanks for posting it.

 

completely!

 

I'm skeptical that the new Lexus and NSX will have the same level of reliability as the old NSX, we're not exactly talking about 260hp, 3.0L V6 here; and making a reliable 260hp isn't exactly what I'd call an achievement even in 1991. The reason why people couldn't justify spending 120K on an NSX in 2000+ isn't because they're bench/magazine racers, look at the competition during those years.
Honda and Lexus isn't exaclty entering the market that honda entered back when the nsx was introduced, we're not talking about glued together (figuratively speaking), underpowered, overpriced Ferraris that an average power level powerplant can dominate, we're talking 500+hp, 11-12 sec quartermiles, record breaking ring laps, and jawdropping show stopping cars. These cars will need to hit all those marks and surpass them, and will need to do it with the reliability that the makes have built their reputations on. On top of that, they have the GTR, ACR, and ZR1/Z06s calling them out at the track, cars like teh R8 and maserati coupe parking next to them in front of the bellagio, not to mention the cult favorite Porsches.