Hyundai Rumored to be Planning Porsche 911, Nissan GT-R Rival
07-12-2011, 06:10 AM
#31
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Any car company can make any type of car.
All these supercars are engineering exercises at this point. Lexus makes a rediculous supercar that loses money, Volkswagan ditto. Hyundai is more than capable of doing the same, they may be willing to make a $80K car that they lose $200K a copy on just so they can say they sell a GTR alternative. Lets face it, to build something as fast, boring and ugly as the GTR is no great accomplishment. Unless you make money on each car produced like the tradition supercar makers do, then it is just an adverisement for their engineering departments.
I'd rather see someone build an Elise knockoff for $25K than another big, fast, ugly ricer for $100K.
All these supercars are engineering exercises at this point. Lexus makes a rediculous supercar that loses money, Volkswagan ditto. Hyundai is more than capable of doing the same, they may be willing to make a $80K car that they lose $200K a copy on just so they can say they sell a GTR alternative. Lets face it, to build something as fast, boring and ugly as the GTR is no great accomplishment. Unless you make money on each car produced like the tradition supercar makers do, then it is just an adverisement for their engineering departments.
I'd rather see someone build an Elise knockoff for $25K than another big, fast, ugly ricer for $100K.
07-12-2011, 06:14 AM
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Originally Posted by [DT
;20768982]I'm not sure they've generated enough brand or model equity to justify a $80K+ price point. I know the GT-R is just a Nissan and the ZR-1 just a Chevy, but consider the history of the vehicles [models], including contributions to Motorsport.
given the r&d to bring this car to market, it might even be sold at a loss
does noone else have a macro business view of this situation?
07-12-2011, 06:46 AM
#33
I'm with ZDan on this
Though overall hats off to Hyundai for actually having the balls to make sports cars, unlike another company we know...
Though overall hats off to Hyundai for actually having the balls to make sports cars, unlike another company we know...
07-12-2011, 07:15 AM
#34
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thats exactly what this car is supposed to do... establish credibility in the performance domain, not to appeal to the camry crowd with whom they already have a foothold.
given the r&d to bring this car to market, it might even be sold at a loss
does noone else have a macro business view of this situation?
given the r&d to bring this car to market, it might even be sold at a loss
does noone else have a macro business view of this situation?
Except it's a sudden shift where other manufacturers ramped up to this price segment incrementally, and "did their time". This is a radical jump in market segment, in a short term - obviously to expand your market share you have to explore new segments, yeah, that's a pretty simple concept taught in Business 101.
People use the NSX as a reference, but in retrospect, that car sold few units, didn't create a continued segment for Honda (hell, they don't even have a mid-priced sports market entry anymore, let alone a $75K+ offering), and ultimately, even if it did show off Honda's engineering capacity, did it matter other than an interesting footnote in Honda's history?
I think plenty of us understand the business play here, we just don't think it's ultimately going to be a significant positive result for Hyundai, i.e., halo effect <> cars sold <> market expansion <> etc.
07-12-2011, 09:08 AM
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07-12-2011, 09:21 AM
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Hyundai needs to win some IMSA races or SUPER GT or something, anything. They aren't competitive in any international circuits, there's no racing heritage. IMO that's how you establish supercar credibility.
07-12-2011, 09:45 AM
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Originally Posted by [DT
;20770994]People use the NSX as a reference, but in retrospect, that car sold few units, didn't create a continued segment for Honda (hell, they don't even have a mid-priced sports market entry anymore, let alone a $75K+ offering), and ultimately, even if it did show off Honda's engineering capacity, did it matter other than an interesting footnote in Honda's history?
07-12-2011, 10:47 AM
#38
Point is, the world doesn't *need* yet another $80k + supercar, we have PLENTY. Yet another one, with a Hyundai badge? What's the point?
What would be NICE would be for someone to make a small/simple/cheap/lightweight sports car. There's only ONE in the U.S. market at the moment!
IMO that would've been a much better move on Hyundai's part.
What would be NICE would be for someone to make a small/simple/cheap/lightweight sports car. There's only ONE in the U.S. market at the moment!
IMO that would've been a much better move on Hyundai's part.
the world doesn't need an oversized iphone that shares the name with a woman sanitary oject.
the world doesn't need another convertible. We already have the Z3, SLK, Boxster, Audi TT, and Miata. Why does Honda need to make this SSM thingy?
nothing ventured, nothing gained is what I have to add.
07-12-2011, 11:35 AM
#39
Originally Posted by ZDan' timestamp='1310478755' post='20770690
Point is, the world doesn't *need* yet another $80k + supercar, we have PLENTY. Yet another one, with a Hyundai badge? What's the point?
What would be NICE would be for someone to make a small/simple/cheap/lightweight sports car. There's only ONE in the U.S. market at the moment!
IMO that would've been a much better move on Hyundai's part.
What would be NICE would be for someone to make a small/simple/cheap/lightweight sports car. There's only ONE in the U.S. market at the moment!
IMO that would've been a much better move on Hyundai's part.
the world doesn't need an oversized iphone that shares the name with a woman sanitary oject.
the world doesn't need another convertible. We already have the Z3, SLK, Boxster, Audi TT, and Miata. Why does Honda need to make this SSM thingy?
nothing ventured, nothing gained is what I have to add.
I'm sure that Hyundai's effort will be Facebook to Porsche's/Nissan's myspace/friendster...
Point *still* is, it would be far more adventurous and potentially rewarding for *some*body to build a smaller/simpler/cheaper/lighter-weight sports/sporty car than to aim for a segment that is well-populated with strong contenders, AND it would be FAR more relevant to most enthusiasts.
07-12-2011, 11:41 AM
#40
Originally Posted by d1rtyc4r' timestamp='1310413364' post='20768014
Hmmm, you personally cannot afford a 80-100k car so it automatically = LMAO? Judging by your incredible forum handle (and the "garage queen" you drive), I'm not surprised at your knee jerk reaction.
I think that's what GM said about Toyota and Honda 40 years ago and what BMW and Benz said about Lexus and Infiniti 20 years ago.
So yeah... you'd have to spend thousands to even get close to a bonestock Z06, and that's just in a straight line. Z06 would rape the 5.0 around corners.
Hell, a previous gen C5 Z06 would spank the '11 5.0.
