Honda Commercial
11-18-2005 | 12:39 AM
#1
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From: Kansas City
Honda Commercial
Honda Commercial
Read first, then click on link at end to view commercial. Amazing!
There are NO computer graphics or digital tricks in the film you are
about to see. Everything you see really happened in real time, exactly
as you see it. The film required 606 takes. On the first 605 takes,
something, usually very minor, didn't work. They would then have to set
the whole thing up again. The crew spent weeks shooting night and day.
By the time it was over, they were ready to change professions.
The film cost 6 million dollars and took three months to complete,
including a full engineering of the sequence. In addition, it's two
minutes long so every time Honda airs the film on British television,
they're shelling out enough dough to keep any one of us in clover for a
lifetime. However, it is fast becoming the most downloaded advertisement
in Internet history.
Honda executives figure the ad will soon pay for itself simply in "free"
viewings. (Honda isn't paying a dime to have you watch this commercial!)
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation --- including the costs.
There are six and only six hand-made Accords in the world. To the horror
of Honda engineers, the filmmakers disassembled two of them to make the
film. Everything you see in the film (aside from the walls, floor, ramp,
and complete Honda Accord) is parts from those two cars.
The voiceover is Garrison Keillor. When the ad was shown to Honda
executives, they liked it and commented on how amazing computer graphics
have gotten. They fell off their chairs when they found out it was for
real. Oh. ... about those funky windshield wipers: On the new Accords,
the windshield wipers have water sensors and are designed to start
functioning automatically as soon as they become wet. It looks a bit odd
in the commercial. As amazing as this is, the commercial is actually
based on an earlier film from the 1970s called "How Things Move" by two
Swiss self-destructing artifacts artists.
P.S. Some sharp-eyed folks claim that tires rolling UPHILL necessarily
require computer-generated effects. Not so. The sequence where the tires
roll up a slope looks particularly impressive but is very simple. There
is a weight in each tire and when the tire is knocked, the weight is
displaced and in an attempt to rebalance itself, the tire rolls up the
slope.
Now go to http://multimedia.honda-eu.com/newcars/300k_player.swf
Read first, then click on link at end to view commercial. Amazing!
There are NO computer graphics or digital tricks in the film you are
about to see. Everything you see really happened in real time, exactly
as you see it. The film required 606 takes. On the first 605 takes,
something, usually very minor, didn't work. They would then have to set
the whole thing up again. The crew spent weeks shooting night and day.
By the time it was over, they were ready to change professions.
The film cost 6 million dollars and took three months to complete,
including a full engineering of the sequence. In addition, it's two
minutes long so every time Honda airs the film on British television,
they're shelling out enough dough to keep any one of us in clover for a
lifetime. However, it is fast becoming the most downloaded advertisement
in Internet history.
Honda executives figure the ad will soon pay for itself simply in "free"
viewings. (Honda isn't paying a dime to have you watch this commercial!)
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation --- including the costs.
There are six and only six hand-made Accords in the world. To the horror
of Honda engineers, the filmmakers disassembled two of them to make the
film. Everything you see in the film (aside from the walls, floor, ramp,
and complete Honda Accord) is parts from those two cars.
The voiceover is Garrison Keillor. When the ad was shown to Honda
executives, they liked it and commented on how amazing computer graphics
have gotten. They fell off their chairs when they found out it was for
real. Oh. ... about those funky windshield wipers: On the new Accords,
the windshield wipers have water sensors and are designed to start
functioning automatically as soon as they become wet. It looks a bit odd
in the commercial. As amazing as this is, the commercial is actually
based on an earlier film from the 1970s called "How Things Move" by two
Swiss self-destructing artifacts artists.
P.S. Some sharp-eyed folks claim that tires rolling UPHILL necessarily
require computer-generated effects. Not so. The sequence where the tires
roll up a slope looks particularly impressive but is very simple. There
is a weight in each tire and when the tire is knocked, the weight is
displaced and in an attempt to rebalance itself, the tire rolls up the
slope.
Now go to http://multimedia.honda-eu.com/newcars/300k_player.swf
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11-18-2005 | 05:37 PM
#8
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Joined: Apr 2002
Posts: 394
Likes: 0
From: San Francisco
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