Honda to debut TV ad: Let it Shine

In order to support the launch of its new hybrid car, the Insight, Honda will debut in April its latest TV ad “Let it Shine”. This advertisement is another part of the integrated marketing campaign presenting Honda’s environmental leadership in Europe, Russia, Middle East and Africa.

March 26, 2009 – Honda will debut its latest TV ad ‘Let it Shine’ in April to support the launch of its new hybrid car, the Insight. The advertisement is part of an integrated marketing campaign to work towards the company’s aim of environmental leadership across Europe, Middle East, Africa and Russia by 2015.

The advertisement opens presenting the world’s largest LED screen displaying an animated sequence of simple dot matrix graphic stories such as hugs and kisses, frowns turned into smiles, and general goodwill. The ad is aiming to convey people’s inherent wish to be good.  As the animation plays it is slowly revealed to the viewer that it is actually being created entirely by the headlights of hundreds of Honda Insight cars. The spectacle is set to a bespoke recorded version of ‘This Little Light of Mine’ created by Berend Dubbe.

‘Let it Shine’ has been created by Wieden & Kennedy Amsterdam for use across Europe, Middle East, Africa and Russia. The European debut of ‘Let it Shine’ takes place on March 28 in Belgium.